Tests reveal that images have a great impact on the performance of Facebook ads within the USA. By reason of this, it’s very crucial to design your Facebook ads with great visuals that will boost your cost per click and keep viewers engaged. To help you in this quest, below are some of the tips for creating B2B Facebook ad images that will yield great results.
- Add a Call to Action
By adding a precise call-to-action in your Facebook ad image, you’re simply persuading people to do your wish and it’s very likely that they will take immediate action. You stand to get thousands of USA Facebook likes if you do this right.In keeping your audience engaged immediately, it’s suggested that you include a precise call-to-action such as Download Now, Learn More, etc. For instance, the inclusion of Download Now gives the impression that you want your audience to act immediately upon viewing your ad.
- Use Sans Serif Font
Sans serif font –with left-aligned text –is said to be a more suitable font style for Facebook ad visuals. Statistics show that ad visuals conveying it has a better performance rate than those with a serif font.
By default, Facebook and Google adopt serif font and it is deemed more “legible” out of the two aforementioned font styles. But based on a test recently conducted on Facebook ads, the font style had a low-performance rate compared to a sans-serif font.
- Add Charts to Imply New Research/Information
It’s been observed that a USA Facebook ad image conveying a chart has the likelihood of increasing click-through rates. Besides, there is a general impression that graphs or charts help to indicate recent information or research.
In other words, people believe they imply an increment in metrics. It’s recommended that you add a chart to your ad image in order to generate a higher click-through rate while promoting the facts/data generalized from a survey.
- Let the Background Colour be Darker
Naturally, bright colors capture people’s attention more than darker colors do because they’re outstanding and tend to attract people from afar. However, darker colors can be quite exceptional because they seem to combine sophistication with influence and power. Having a dark background color within a message or content can give the impression that the message/content conveys intelligence.
The USA Facebook news feed has a white background and this gives the impression that an ad image with a dark background will stick out from the white background. On any grounds, black is said to be suitable for Facebook ad visuals.